In 2016, Artificial Intelligence (AI) exploded into the public discourse with the proliferation of personal assistants on every cell phone, the first production self-driving cars and announcements around AI in the sales space. So where is sales with this transition and what are the stakes? We spent some time with Dana Therrien, a Sales Operations Strategies Research Director at SiriusDecisions and a thought leader in the space. Dana advises many sales tech innovators and customers across industries. Here’s what he told us.