Matthew Menard

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5 blind spots in your CRM

5 blind spots in your CRM

“My CRM is a sparkling picture of absolute truth” —said no one, ever. Except Dr. Seuss. We all know CRM tells an incomplete story about the state of your business. We know that data isn’t always formatted properly, or that the fields don’t match...

The 1 Metric CRO’s use to keep pace

The 1 Metric CRO’s use to keep pace

We spend a significant amount of time collaborating with customers’ CROs to help them optimize their sales organizations and drive pipeline. The metric that gets the most attention is the exact close rate percentage by forecast category throughout...