Matthew Menard

Blog Posts

5 blind spots in your CRM

5 blind spots in your CRM

“My CRM is a sparkling picture of absolute truth” —said no one, ever. Except Dr. Seuss. We all know CRM tells an incomplete story about the state of your business. We know that data isn’t always formatted properly, or that the fields don’t match our business...

The 1 Metric CRO’s use to keep pace

The 1 Metric CRO’s use to keep pace

We spend a significant amount of time collaborating with customers’ CROs to help them optimize their sales organizations and drive pipeline. The metric that gets the most attention is the exact close rate percentage by forecast category throughout the Quarter. Time...

How accurate and falsifiable are your AI predictions?

How accurate and falsifiable are your AI predictions?

There’s an incredible amount of excitement around us when it comes to AI. Consumer technology companies such as Google, Amazon, Uber, Netflix and Apple are using at AI at scale across every aspect of their business. Outside of a few examples B2B success adoption of AI...

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