Roxanna Farshchi

Blog Posts

Use Data Science to Increase Rep Productivity

For years, reps have predicted their quarters based on scant historical knowledge, shakey trend lines, and a mix of pure optimism, healthy skepticism, and good old fashioned best guessing. What else did we all have to go on? As sales execs, we lay our careers on...

Sales KPIs Only Data Science Can Reveal

Most sales organizations have a unique set of Key Performance Indicators (KPIs) that they track religiously. Other than basic revenue numbers which have been tracked since the early days of trade and commerce (ok, basically since the beginning of human civilization),...

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