Sales productivity refers to the efficiency and effectiveness of a company's sales function in generating revenue and meeting sales targets. It is typically measured in terms of the number of sales made, the value of those sales, and the cost of making those sales. To increase sales productivity, companies may invest in training and development programs for their sales reps, as well as in tools and technologies that can support and enable sales efforts. This may include CRM systems, sales analytics software, and other tools that help reps to better understand and engage with prospects and customers. Companies may also implement processes and systems to optimize the sales process, such as standardizing sales proposals, streamlining the sales funnel, or automating certain tasks. In addition, companies may focus on improving the sales skills and knowledge of their reps, and on creating a culture that supports and incentivizes high performance. Overall, sales productivity is a key factor in the success of a business, and can help to drive growth and profitability.