Account Planning

Account planning is a process used in advertising and marketing to develop strategies for communication with specific target audiences. It involves understanding the needs and motivations of the audience, and creating a plan for how to effectively communicate with them using various marketing channels. This can include researching the target audience, identifying key messages and themes to be communicated, and developing tactics such as advertising campaigns, social media campaigns, and public relations efforts. The goal of account planning is to create a cohesive and effective marketing plan that will help a company achieve its business objectives.