Business intelligence (BI) refers to the tools, technologies, and processes that organizations use to collect, integrate, analyze, and present data to support decision-making and strategic planning. BI systems can include a wide range of tools and technologies, such as dashboards, reporting systems, data visualization software, and analytics platforms, as well as processes such as data integration, data mining, and predictive modeling.
The goal of BI is to help organizations gain a better understanding of their operations, customers, and markets, and to use this understanding to make more informed business decisions. BI can be used to support a variety of business activities, such as financial analysis, market research, sales and marketing analysis, and operations optimization.
BI systems often rely on data from multiple sources, including internal systems such as enterprise resource planning (ERP) and customer relationship management (CRM) systems, as well as external data sources such as market research firms and social media platforms. By integrating and analyzing this data, BI systems can provide organizations with a comprehensive view of their business and help them make more informed, data-driven decisions.