CASE STUDY

Mural Chose Aviso Over A Leading Revenue Technology For AI-Driven Deal Forecasting and Revenue Intelligence

Mural Chose Aviso Over A Leading Revenue
Technology For AI-Driven Deal Forecasting
and Revenue Intelligence
TECHNOLOGY
Founded in 2011, Mural is a $5 billion leading collaborative intelligence company, with users worldwide leveraging their digital whiteboard collaboration space to work together in real-time or asynchronously.

The Aviso team always asks questions a layer deeper to understand the problem we are after and then offers AI solutions. The deal forecasting capability we have unlocked with Aviso enables us to look toward the end of the fiscal, get tighter on our predictability, and understand what levers we must pull.

Keith Jones
GTM Leader, Mural
 

With Aviso, Mural received a single pane view across all SFDC accounts with multiple opportunities and owners, and uniform AI-powered forecasting for sellers, support and GTM teams.

Challenges Faced

  • Manual forecasting with spreadsheets causing inaccuracies
  • Strict reliance on the vendor team to change or adjust any field values
  • Activity tracking only by domain causing assignment issues for accounts with multiple opportunities

Solutions Provided

  • Automated deal-level forecasting with the ability to see commit, most likely and best case scenarios and to pivot based on custom hierarchies
  • Aviso certification program with qualified hand-off of admin rights for user management
  • Account alignment to track multiple opportunities tied to single account

Benefits For Mural

Executive leaders observe reduction in OpEx with equitable value exchange

Reps conduct accurate deal forecasting and prioritization without spreadsheets

Sales leaders and managers gain revenue predictions based on internal and external factors affecting usage

RevOps team gets a single pane view across multiple opportunity accounts

This has been the best and smoothest onboarding I have had with a technology partner in a long time.

Keith Jones
GTM Leader, Mural
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