Founded in 1992 and headquartered in Sunnyvale, CA, NetApp is a hybrid cloud data services and data management company
The key was conversational intelligence. We could look at calls that our reps were doing with customers or channel partners or even some of our sellers, and learn from those calls because, of course, everything is digitized immediately, which is great
Lori Harmon
NetApp
NetApp was in search of an AI solution that would help enhance customer engagement and internal training and growth of their sales reps
Challenges Faced
Few insights into customer conversations and expensive call recording tool (Gong)
Over reliance on spreadsheets
Deal reviews on adhoc basis
Ineffective CRM use leading to poor customer engagement