Whether we're at the office, lounging at home, traversing the bustling streets, savoring a meal, cozying up in bed, or even navigating our vehicles, we seem to be inseparable from our phones. It's no wonder that a whopping 88% of our mobile usage revolves around apps, which have become an integral part of our daily routines.
The B2B sector, too, has experienced tremendous growth with the rise of the Internet and smartphones. In fact, 43% of businesses use mobile apps to make their work easier. This shows that companies today depend more on new technology to do better in the competitive market.
This blog post will explore the benefits and features of sales mobile apps, which are rapidly transforming B2B sales.
Advantages of Sales Mobile Apps in B2B Sales
SaaS mobile apps have become increasingly important as the global SaaS market continues to grow at a compound annual growth rate (CAGR) of 7.7%. The reasons for the rising need for these mobile sales tools include:
- Access Information On The Go: Sales mobile apps allow users to access important information and tools on the go, without being restricted to a particular location or device. This increased mobility enables users to work more efficiently and make faster, more informed decisions.
- Streamlined Communication and Collaboration: Sale mobile apps facilitate real-time communication and collaboration by providing features like in-app messaging, notifications, and mailbox integration. This helps teams stay up-to-date on important updates and deal alerts, ensuring everyone is on the same page.
- Improved Meeting Preparation and Productivity: Sales mobile apps can offer pre-meeting nudges and insights that enable users to be better prepared for meetings, resulting in increased productivity and effectiveness.
- Offline Access and Functionality: Sales mobile apps can offer useful features even when users don't have internet connectivity. They can cache important information, such as notifications, deal details, and contact information, allowing users to access and review critical data without needing an active internet connection.
- Efficient CRM Integration: Seamless integration with CRM systems allows users to effortlessly sync contacts, track recent activities, and manage tasks or events, making it easier to stay organized and manage relationships with prospects and customers.
- Scalability and Customization: Sales mobile apps provide businesses with the ability to easily scale their services according to their specific needs. This means that as a business grows or evolves, the app can be adjusted to accommodate changes without significant disruptions. Additionally, many sales mobile apps offer customization options that allow users to tailor the app's features to better suit their unique requirements.
- Cost-effectiveness: Sales mobile apps generally operate on a subscription-based model, which eliminates the need for costly upfront investments in hardware and software. This not only reduces the overall cost of ownership but also allows businesses to allocate resources more effectively.
- Automatic Updates and Maintenance: Sales mobile apps are centrally maintained by the service provider, ensuring that users always have access to the latest features and updates. This eliminates the need for manual updates and maintenance tasks, saving time and effort for users.
Essential Features to Look for in a Sales Mobile App
- User-friendly interface and design: A well-designed, intuitive interface is crucial for ensuring user adoption and satisfaction.
- Cross-platform compatibility: Sales mobile apps should work seamlessly across different devices and operating systems, providing a consistent user experience.
- Customization options: The ability to tailor the app to a business's unique needs can improve efficiency and productivity.
- Robust data analytics and reporting: Access to real-time data and analytics can help businesses make informed decisions and optimize processes.
- Seamless integration with other tools and systems: Sales mobile apps should integrate effortlessly with existing business tools to streamline workflows.
- Reliable customer support: Prompt, effective customer support is essential for addressing any issues that may arise during app usage.
The Future of Sales Mobile Apps
Mobile sales tools are changing the way we do sales by using new technologies. They make business sales better with AI and machine learning. Artificial intelligence (AI) and machine learning power these sales mobile apps, providing personalized customer experiences, automating tasks, and offering valuable insights to drive growth.
Sales mobile apps also use the Internet of Things (IoT) to connect devices and share data easily. This makes work more efficient and helps keep an eye on business activities in real-time.
The use of Augmented Reality (AR) and Virtual Reality (VR) for 3D pictures, saves money and speeds up the buying process since there is no need for real objects or showrooms. Customers can try products virtually and make quicker, smarter choices with AR and VR features in mobile apps. Virtual trade shows and "try before you buy" options open up new sales chances. Real-time information about how users behave helps sales teams improve their plans.
Given the undeniable advantages and the pivotal role that sales mobile apps play in today's business world, it's essential for organizations to explore and adopt these mobile sales tools to stay competitive and improve their operations. By embracing sales mobile apps, B2B sales world can not only enhance their efficiency and productivity but also unlock new opportunities for growth and innovation in the ever-evolving digital era.
Aviso’s mobile app brings together AI forecasting and deal guidance capabilities to revenue teams and helps remote teams sell confidently using the power of Aviso’s predictive machine learning platform. By leveraging emerging trends and technologies, Aviso’s mobile app is continuously evolving and shaping the future of work and digital transformation.
To know more, book a demo with Aviso now!