Aviso Named a Leader and a Customer Favorite in The Forrester Wave™ for Revenue Orchestration Platforms, Q3 2026

We're proud to share that Aviso is a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026, and that Aviso is recognized as a Customer Favorite in this evaluation.

Revenue orchestration is no longer just about helping individual sellers execute — it's about coordinating execution across people, teams, and AI agents of varying levels of autonomy. That shift is the throughline of Forrester's newest evaluation of the category, and it's one we've built Aviso around from the start.

What is the Forrester Wave™?

The Forrester Wave™ is an independent, data-driven analyst evaluation that assesses the most significant technology providers within a specific market category. Using a rigorous framework, Forrester assesses vendor performance across three primary dimensions: Current Offering and Strategy, and Customer Feedback.

Through deep architectural reviews, hands-on product evaluations, and direct customer reference interviews, the Wave report categorizes providers into Leaders, Strong Performers, and Contenders. For CROs, CIOs, and RevOps executives, the report serves as an authoritative guide to evaluating revenue orchestration platforms for B2B companies.

What Aviso Being a Leader in the Category Means for You

For Aviso, being named a Leader is a proud milestone. But for revenue leaders evaluating their tech stack, this recognition provides a clear model for where enterprise sales software is headed.

Here’s how Forrester describes the next era of revenue orchestration: “As AI capabilities rapidly converge, provider differentiation depends more and more on the ability to maintain trusted revenue context, orchestrate workflows across systems and surfaces, and govern execution at scale."

For go-to-market (GTM) executives, consolidating onto a recognized Leader delivers three immediate business advantages:

• Elimination of Point-Tool Chaos: Replace disjointed applications for forecasting, deal guidance, activity logging, and call insights with a single, tightly integrated revenue operating system.

• AI Built on Strict Data Trust: Move beyond generic copilot wrappers. Aviso grounds AI execution in a living Context Graph — combining knowledge graphs, business semantics (ontology), and machine learning models to deliver reliable, explainable, and hallucination-free guidance.

• A Strategic Co-Creation Partner: Built to solve complex enterprise challenges, Aviso works directly alongside revenue teams to co-create custom workflows tailored to complex, multi-tiered GTM motions.

Evaluation Summary: What Maximum Scores Mean for Your Bottom Line

In Forrester’s evaluation, Aviso received the highest possible score across twelve criteria. These scores reflect to us tangible operational capabilities for your GTM teams:

• Proactive Execution Across Workflows (AI Agents, Revenue Orchestration, & Revenue Context and Continuity): Reps no longer waste hours logging activity or guessing their next move. Powered by Halo (our real-time orchestration companion) and MIKI (our AI Chief of Staff), reps receive live in-call guidance, automated deal nudges, and proactive risk detection without app-switching.

• Unmatched Forecast Predictability (Sales Forecasting, Opportunity Management, Pipeline Management, & Account Planning and Strategy): RevOps leaders gain a quantitative ML core delivering 98%+ prediction accuracy and multi-hierarchy flexibility, eliminating manual spreadsheet rollups and blind spots in the pipeline.

• No-Code Workflow Autonomy (Data Management, Revenue and Performance Analytics, & Administration and Configuration): Through Agent Studio, RevOps teams can build, test, and deploy custom AI agents using natural language, backed by human-in-the-loop governance to operationalize GTM playbooks instantly.

• Immediate Rep Adoption & Value Creation (Innovation & Adoption): High strategy scores reflect rep-centric design that automates administrative tasks and speeds up enterprise-wide platform adoption.

Enterprise-Proven Impact: Recognized as a "Customer Favorite"

Technology capabilities matter, but true platform leadership is defined by customer sentiment and real-world results. In this evaluation, Aviso was designated as a Customer Favorite — represented by a double-halo on the Wave graphic.

Forrester vendor profile for Aviso says, “Customers consistently described Aviso as a long-term strategic platform partner. They praised the depth of technology partnership and co-creation, particularly as they consolidated fragmented revenue technologies into a more unified operating model”.

This customer-first approach delivers measurable outcomes across global enterprise teams:

• NetApp: Replaced Excel and legacy point solutions to deploy Aviso globally to 3,500+ users in under 6 weeks. By integrating directly with Snowflake and ERP data without relying on CRM data pushes, NetApp identified 35% upside revenue by week three of deployment.

• Fast-Growing Cybersecurity Unicorn: Replaced legacy point solutions with Aviso’s seller-centric forecasting, driving a 40% increase in average seller win rates, a 70% boost in net new revenue closed per AE, and scaling from early stage to $1B ARR.

Strategic Precision: Prioritizing Model Fidelity Over Ecosystem Noise

Every comprehensive evaluation highlights distinct vendor philosophies. The Wave report observed that Aviso’s vision and innovation strategy focus on a tightly integrated revenue operating system designed to prioritize model fidelity over ecosystem flexibility.

This reflects an intentional architectural decision: Aviso prioritizes high model fidelity, single-tenant security, and strict data trust over uncurated third-party app connectors. Aviso processes all revenue signals through its unified Context Graph—ensuring every AI agent and forecast model makes decisions based on clean, verified enterprise revenue data.

The Future of Go-To-Market is Autonomous

Running an enterprise revenue organization on fragmented point tools and ungrounded AI chatbots is no longer sustainable. Unifying forecasting, deal intelligence, and workflow execution onto a single operating system is the most direct path to predictable, profitable growth.

"Being recognized as a Leader in the Forrester Wave validates for us our conviction that revenue execution must evolve from passive dashboards into intelligent Systems of Agents," said Ofer Zilberman, Chief Product Officer at Aviso. "By grounding our agentic workforce in a unified Context Graph, we give enterprise GTM teams the data trust, predictability, and operational speed required to consistently outperform their targets."

Ready to see why top enterprise revenue teams are consolidating their GTM stack on Aviso?

Book a personalized demo today.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .