FRI SEP 15 2023

Frank Borovsky: Decoding the Future of Manufacturing

by Bithika Bishesh

Recently, as part of our Decoders Series, we had an enlightening discussion with Frank Borovsky, a seasoned revenue leader with an illustrious career spanning the manufacturing and tech sectors. Having served pivotal roles in manufacturing giants like Honeywell Aerospace and further enriching his expertise with tech behemoths like Salesforce, Borovsky provides a blend of classical industry wisdom with new-age tech acumen.

Diving deep into our conversation, we unearth three pivotal takeaways that are reshaping the manufacturing sector and influencing the strategies of businesses worldwide.

Takeaway 1: Digital Transformation is Imperative for Modern Manufacturing

Digital transformation is crucial for today's manufacturers. Frank underscores the importance of keeping pace with technology, especially those centered around the customer. The past decade has shown a marked shift in B2B expectations, shaped significantly by the convenience and efficiency of B2C experiences. Consumers now expect the same level of convenience and efficiency in their business-to-business interactions as they do in their personal transactions. This change in expectations means that manufacturers can't merely offer the bare minimum; they must proactively harness the power of digital transformation to deliver more streamlined, user-friendly experiences. Doing so not only caters to current demands but also positions them favorably in an ever-changing market. Staying updated with digital tools and strategies is not just about meeting expectations—it's about leading the industry.

Takeaway 2: Perseverance and Data-Driven Mindset Define Manufacturing Excellence

Borovsky, having deeply embedded himself in the world of manufacturing, identifies perseverance and a data-driven approach as the backbone of this industry. Manufacturing has always been a numbers game, with data-driven decision-making standing out as a paramount trait for anyone in this industry. Being grounded in a world dominated by data and numbers equips one to build a solid business case. 

However, while technicalities are crucial, the human touch can't be ignored. Drawing from his experience at Salesforce, Frank highlighted the often-underestimated value of emotional intelligence in the manufacturing industry. Fusing data-driven decisions with emotional intelligence not only refines business strategies but also fosters a more inclusive and harmonious workplace environment.

Takeaway 3: AI Holds Tremendous Potential but Requires Caution

Artificial Intelligence (AI) presents a paradigm shift, offering both remarkable benefits and inherent challenges. It promises to revolutionize conventional methods, potentially making them more efficient and streamlined. However, Borovsky stresses two primary concerns. 

The first emphasizes the reliability of AI: its efficacy is deeply tied to the quality of its input data. Simply put, if the data fed into AI systems is flawed or insufficient, the AI's decisions could be misguided. 

The second concern underscores the importance of human involvement. While AI can process vast amounts of data quickly, it lacks human intuition and expertise. This means that sole reliance on AI can lead to significant oversights if human intuition and expertise are not integrated into the decision-making process. In essence, while AI has the potential to greatly benefit industries, it's vital to approach its use carefully, ensuring accurate data inputs and a blend of human judgment.

Diving Deeper into or discussion:

Discussing the challenges in manufacturing, Borovsky highlights the looming crisis of an aging workforce, the changing expectations in B2B owing to influences from B2C experiences, and the slow adoption of technology, especially in a customer-centric direction.

Borovsky's views on what defines a best-in-class go-to-market strategy for manufacturing centers around flexibility. He believes companies should be adaptive to meet customers' diverse needs, whether it be face-to-face, over the phone, or online. A company's success largely hinges on its customer experience, and this should be a primary focus.

Finally, touching upon his association with Aviso, Borovsky highlighted the importance of accurate demand forecasting. With Aviso's capabilities, businesses can incorporate numerous variables, leading to stronger forecasts and smoother business operations.

A standout point in the conversation was the discussion around Aviso's MIKI – a generative AI chief of staff. Borovsky believes this technology can be the whisperer in the ear of business leaders, offering insights and recommendations that a human might overlook.


Leaders in manufacturing are poised at the cusp of a transformative era. Whether it's adopting new technologies, investing in talent, or reimagining traditional processes, the next decade demands innovation, adaptability, and foresight. As the landscape evolves, staying ahead will require not just understanding the challenges but also harnessing the right solutions to navigate them.

Aviso's advanced AI solutions, particularly MIKI, can be the game-changer, offering nuanced insights often missed by human perception.

Stay at the forefront of these changes and ensure your business thrives. Book a demo with Aviso today.