Sales and revenue metrics are the key performance indicators that showcase an individual's, team's, or organization‘s performance in order to determine how well they are doing in terms of their sales objectives.

Sales leaders and CEOs use these data points to measure and improve team performance, productivity, and sales effectiveness, enabling them to drive accurate sales forecasts, identify gaps in their selling process, and course-correct wherever needed.

It is also important to measure the right set of sales and revenue metrics. Key sales performance indicators like lead-to-win rate, consistent quota attainment, etc., can help revenue leaders gauge team performance and sales strategy effectiveness, and it is critical to accurately and periodically track them.

Identifying the critical metrics for your company and team is based on key performance indicators that you establish as critical to your business strategy. Aligning your strategic growth initiatives with your sales KPIs is one way to do this.