Natural Language Processing
Natural Language Processing (NLP) is the field of building software systems and machines that understand human communication with all its subtleties and unstructured variations- in order to emulate ( as closely as possible) how humans understand each other. Seated at the intersection of computational linguistics, statistical analysis, machine learning, and deep learning, NLP analyzes large volumes of data from text, video, and voice to interpret human meaning, disposition, and intent. This involves building capabilities to execute functions such as translating speech to text, interpreting the use of words in multiple meanings and contexts, mapping names to the right entities, and extracting attitudes, emotions, deception, confusion, and suspicion. All from human communication. In sales, NLP is fast becoming a critical component of conversational intelligence in order to understand call topics and themes that excite buyers and uncover emotions, sentiment, and purchase intent. With a Conversational Intelligence Platform like Aviso, these insights also factor into deal health calculations, ultimately keeping your forecast accuracy high.