Sales acceleration is defined as the process of increasing the speed at which a cold contact turns into a closed-won deal. Sales acceleration is the ultimate goal of sales managers looking to drive pipeline and revenue growth in a short period of time. However, in a buyer-centric world such as the one we live in today, sellers are not part of the conversation until the last mile, and therefore need accurate data to identify what buyers are looking for in order to close deals without resorting to high-pressure tactics or heavy discounts. That’s where conversational intelligence plays a vital role in accelerating deals to closed-won. It tells you what topics excite buyers, what objections they have, and what next steps your sellers need to take in order to progress the deal. The best conversational intelligence tools also offer buyer intent analytics which helps you determine which deals are the most winnable and which ones need course-correction.