Sales automation is the use of software, artificial intelligence (AI), and other digital tools to eliminate manual, repetitive tasks and automate them. It aims to manage or own the daily, weekly, or monthly responsibilities of sales reps and managers, allowing them to focus more on closing deals.

Sales automation streamlines the sales process and raises productivity among sales team members. It allows the sales team to focus more on important tasks like relationship building and lead nurturing.

There’s a range of digital tools for automating different parts of the sales process. From lead creation to sending follow-up automated emails, sales automation enables teams to manage sales activities more efficiently, and invest more time in activities that generate revenue.

By reducing the time spent on administration and reporting, sales automation has the ability to lower the cost of sales. It also has the potential to increase revenue by automating outreach to clients who are already in the sales funnel.