Sales software refers to a type of computer program that is specifically designed to support and enable the sales function of a business. These programs are typically used by sales reps and sales leaders to manage and optimize their sales efforts, and can provide a wide range of features and capabilities to support this goal. Some common features of sales software include:

• Contact and customer management: These tools allow reps to store and organize information about their prospects and customers, including contact details, communication history, and sales opportunities.
• Lead and opportunity tracking: Sales software can help reps to identify, track, and prioritize leads and sales opportunities, and to understand the status and likelihood of each opportunity.
• Sales forecasting and analytics: Many sales programs include tools for analyzing and forecasting sales performance, helping reps and sales leaders to better understand the health and potential of their sales pipeline.
• Communication and collaboration: Sales software often includes tools for communication and collaboration, such as email, chat, and video conferencing, which can help reps to stay connected and work together more effectively. Overall, sales software can help sales reps and leaders to be more efficient and effective in their work, and to better understand and manage the sales process. It can also provide valuable insights and data that can help to inform sales strategy and drive better business results.