Sales rep productivity measures how efficiently sales reps meet their sales objectives. Sales representatives have a significant role in a company’s value creation, and as such, the sales team's success becomes critical for an organization’s growth.

Digitization and increasing market volatility have led to changing buyer behavior and, in turn, more complex sales operations. As a result, sales reps are facing multiple challenges, such as a lack of visibility into the sales pipeline, lack of customer insights, inability to drive sales process adoption, and more time spent on data gathering and reporting. All these factors have a negative impact on sales rep productivity.

A set of actionable insights that give sales reps an overview of activities on a regular basis and nudges them to take timely action by tracking important stage-based sales metrics can improve sales rep productivity and help prevent deal slippage by reminding users to act early and often.