Customer experience is the overall impression of your brand that your customers have during the entire stage of the buyer's journey. Customer experience is a key factor in the success of any company. It’s not just about how we interact with customers, but also how they feel about their interactions with our company. Thus, it is the sum of all interactions a customer has with a brand, product, or service.

Customer experience can be divided into three stages: awareness, consideration, and decision.

In the awareness stage, the customer is learning about your company and its products. In the consideration stage, they are deciding whether to buy your product or not. In the decision stage, they have decided to buy from you and are making their purchase. The customer journey starts as soon as the prospect becomes aware of a brand. The journey ends when the prospect is satisfied with the product or service that they have purchased. The awareness stage is crucial for any company because it's when customers are most likely to decide whether or not to continue with their purchase journey at all. Brands should focus on making sure that this first impression is a good one by providing valuable content and helpful information in order to make customers feel like they're getting a good deal on quality products.