Customer intelligence (CI) is the process of collecting, analyzing, and leveraging data and insights about customers in order to improve business performance and drive customer satisfaction. CI can include a wide range of activities, such as gathering customer feedback, analyzing customer behavior and purchasing patterns, and conducting market research to understand customer needs and preferences.

The goal of CI is to help organizations gain a deep understanding of their customers and use this understanding to make informed decisions about product development, marketing, and customer service. By gathering and analyzing customer data, organizations can identify opportunities to improve the customer experience, drive customer loyalty, and increase sales.

CI can involve a variety of data sources, including customer surveys, social media, and web analytics. By analyzing this data, organizations can gain insights into customer demographics, preferences, and behavior, and use these insights to inform business decisions and strategies.