A sales call refers to a conversation or meeting that is initiated by a sales rep with the goal of selling a product or service to a potential customer. Sales calls can take many different forms, including in-person meetings, phone calls, or virtual meetings using video conferencing software.

During a sales call, the sales rep typically aims to build rapport with the potential customer and to understand their needs and pain points. The rep will then present the product or service as a solution to those needs, highlighting its features and benefits and addressing any objections or concerns that the customer may have. The goal of the sales call is to persuade the customer to make a purchase, or to move the customer further along in the sales process so that they are more likely to make a purchase in the future. Effective sales calls require a combination of skills and knowledge, including the ability to listen actively, to ask the right questions, to present a compelling case, and to overcome objections. Sales reps typically use a variety of techniques and strategies to achieve these goals, including asking questions, listening actively, and adapting their approach to the specific needs and concerns of the prospect.