Sales effectiveness can be defined as the ability to systematically execute the right sales activities at the right time. This is in stark contrast to sales efficiency which promotes the idea of more activities=more revenue. The bitter truth is that more activities do not necessarily equal more deals won or more revenue. Rather, intelligent execution of the right activities at the right time is what the best reps do to crush quota, faster and without burnout. World-class sales teams today leverage a Revenue Intelligence Platform to guide sales actions, fine-tune what they say to customers, how they say it, and get rid of manual work. Aviso is one such Revenue Intelligence Platform that has a system of AI-driven Nudges which instruct sales teams on what activities to execute in order to close winnable deals, keep shaky deals on track, forecast accurately, report without bias and maintain a healthy CRM.